Hi there! You are on this page because you were in one of my exam prep classes through Coldwell Banker Residential Brokerage School – welcome! Please fill out the form below so I can get you the info you are wanting. Also, you can find my training schedule here: http://lorioday.com/calendar/
If you are considering joining Coldwell Banker, I am happy to answer your questions – this is a GREAT company which offers a TREMENDOUS amount of training for our agents! Let’s find a time to chat (email me or call/text me at 703-399-5618) and I will introduce you to my branch vice president:
4000 Legato Rd Ste 100, Fairfax, VA 22033, USA
- Paul Sanford has a well-earned reputation for integrity, energy, hard work, and creative service that he applies to every detail in real estate. Paul grew up in the DMV and found his sales calling through Management Consulting where he first started using his MBA. He also spent more than 20 years in the Army Reserves and National Guard as an Infantry Officer before retiring as a Lieutenant Colonel where he excelled at leading teams, creative problem solving, and attention to detail. He has continued rising early throughout his real estate career in Northern Virginia where he works every aspect of the industry supporting both the residential and commercial real estate markets as the Coldwell Banker Fairfax Branch Vice President.
- Paul is a single father with custody of two wonderful children. With a boy in the army infantry and a girl in early elementary school Paul has been a parent for a while and won’t be an empty nester anytime soon, but realizes that this role keeps him young and helps him appreciate that every day is more rewarding than the last; an infectious trait that he shares with others.
- Although he has been a runner since the age of 10, Paul’s true passion outside of family and work is photography. Shooting professionally since 1989, he is one of the most sought after Architecture Photographers in the area. Paul’s portfolio also includes: weddings, portraits, sport photography, and events such as political, charity balls, and reunions. His new hobby (adrenaline rush?) is mountain biking.
- Coldwell Banker Advantage
- At Coldwell Banker Residential Brokerage, agents are the top priority. With more than 110 years of innovation, we have built a reputation as the best, most supportive place to build your business, with access to the resources that will help you focus on your clients and your bottom line. Your success is our top priority. Our philosophy is that we’re looking to invest in business partners…our Agents. We provide turnkey solutions for your technology needs that are ready to be customized for the uniqueness of you. We provide back office support with our Education, Marketing, Legal, and Accounting departments. Our goal is to set you up for success and get you closing transactions as quickly as possible. We don’t charge desk fees and no one is making any money unless you’re focused on revenue generating activities. The full-time staff in the office, Branch Vice President and Branch Services Coordinator, exist to support the Agents in the office. We wouldn’t have jobs if it wasn’t for you. Whether your goal is 2 or 200 transactions, our flexible framework allows us to customize a unique business plan to help you, our business partners, reach your goals. Our office provides free prelisting packages that are overnighted to client’s homes to increase the layers of communication, demonstrate Coldwell Banker support of you, and to help you win competitive listings with the commission you’re requesting.
- Coldwell Banker reaches More Buyers
- • 3,000 offices on 6 continents worldwide. • 85,000 independent agents worldwide. • 725+ websites reaching 16 million potential buyers daily. • 110 years of success, trust and customer service. • #1 residential real estate brokerage nationwide. • #1 Residential real estate brand on social media.
- eMarketing Advantage
- No other company gives your listings more exposure. • Over 60,000 paid search terms drive buyers to your listings on ColdwellBankerHomes.com through powerful search engines like Google. • The audience for the 725+ websites on which your listings are marketed exceeds 16 million visitors every day, and this partner network keeps growing. • As part of the industry’s most powerful online branding program, your listings are enhanced/agent-protected on the most dominant real estate Web portals. • Coldwell Banker is the #1 most influential real estate brand on social media.
- Productivity eTools
- Valuable tools and resources are available through a single log on, including MLS boards, national websites and resources, and your Coldwell Banker Web-based email. • CBx (https://www.youtube.com/watch?v=oPEpGpuo3ls&feature=youtu.be) – Use this proprietary, Big-Data app, which was developed exclusively for Coldwell Banker agents, on your iPad, Android or Microsoft Surface tablet, to share in-depth data and trend analysis that enhance pricing and marketing strategies. • Cole Realty Resource – Unlimited access to phone numbers and addresses of prospects in your area, cross-referenced against the Do Not Call List. • HomeBase – This secure transaction management system provides clients access to review their home purchase or sale documents online. • InSight – Get one consolidated report showing the number of detail views your listing received on ColdwellBankerHomes.com, ColdwellBanker.com and leading real estate partner websites. • InTouch – This CRM platform, which is a business-building communication and lead management system powered by Market Leader, also routes leads directly to your phone. • Market Updates – Run custom MarketQuest reports, from sales price to inventory and days on market. Demonstrate your local market expertise by sharing free, professionally narrated Market Watch videos and digital Market Viewpoint/ Luxury Market Viewpoint reports with your sphere. • Powerful Intranet – Gives you access to critical information and tools, sharpening your competitive advantage.
- Coldwell Banker Education
- Coldwell Banker has a regional education team that provides professional skill development to independent agents across the Mid-Atlantic. Optional regional classroom courses are offered monthly. The education team is dedicated to preparing, equipping and empowering the most professional real estate agents in the industry. In-house education sessions help you enhance your technology skills. Our goal for 2017 is to build a full-service, cradle-to-grave education program for Agents in the office to include: Prelicensing, Post Licensing (PLE), Continuing Education (CE), designations, and workshops. Our blended learning model that we offer includes: • CB Launch – Online and self-directed, this program has 177 specific tasks and over 300 videos grouped into 19 units. Want to know more about how to effectively run an Open House…check out Unit 4. • SalesPro – Nine full days of training that are spread out over three weeks that includes teaching you how to prepare for and present a competitive listing presentation. • Office Training – We offer education classes and workshops are held 3-5 times per week. • Mentorship – For assistance on a tactical level with day to day questions and client activities. • Coaching – Yes, this is also free! Don’t compete against a Broker for time or leads. Instead, get the support you need from an experienced coach and trainer with 14 years of sales experience, a background in competitive business strategies, and someone who made over $150,000 in his first full year of selling Real Estate, which resulted in awards for Rookie of the Year, Top Producer, and being ranked Internationally.
- Marketing Support
- The marketing system, which includes company-provided digital printed and Toolkit marketing presentations and support materials, puts all the advantages into one easy-to-use package so prospective clients can see the value they get when they choose you and Coldwell Banker. Professionally designed materials include brochures, flyers, eCards, advertising templates and prospecting letters. National television, newspaper, internet and search engine campaigns show consumers you’re the prefect partner. Local ads display properties in widely read publications, and you can benefit from negotiated ad rates. Custom eCards can be emailed to your sphere. Use a template to create custom flyers with photos, which can be printed, emailed and posted to your website.
- Company-Provided Personal Promotion
- • Personal InTouch Website – When consumers use your personal website, they can view all active listings, all property leads go directly to you and they can link to your email address for details. • ColdwellBankerHomes.com Agent Profile – Post your personal profile on Coldwell Banker Residential Brokerage’s high-traffic website, ColdwellBankerHomes.com. • ColdwellBanker.com Sales Agent Profile – You may post your personal profile on the award-winning Coldwell Banker national website, where prospective clients can see information about you and search for listings.
- Previews Luxury Marketing
- Coldwell Banker is a highly regarded leader in multimillion-dollar home sales and offers one of the world’s most powerful luxury marketing programs. The Coldwell Banker Previews International program delivers a polished, high-profile image designed to give you and your luxury clients a competitive edge. Program features include: • Direct access to a global network and mailing lists of ultra-affluent prospects. • Customizable marketing presentation available in print and digital versions. • Proprietary publications offering luxury advertising opportunities. • Multilingual micro-website, cbpluxury.com, directing potential buyers in Brazil, china, Russia and the United Arab Emirates to ColdwellBankerPreviews.com. • Luxury property exposure on the most-visited real estate websites.
- Internationally Connected
- Consumers around the world recognize the Coldwell Banker brand and its reputation. • The global network includes 85,000 agents in 3,000 offices spanning six continents. • ColdwellBankerHomes.com attracts visitors from 225 foreign countries and enables its international visitors to search for properties in multiple languages. • Coldwell Banker is a member of FIABCI, the original international real estate association with nearly 3,000 members in 65 countries.
- Coldwell Banker reaches incoming buyers moving to the Mid-Atlantic region first. The Relocation Services Team is aligned with a network of the nation’s top real estate and relocation companies, and receives more incoming referrals than most other companies.
- Preferred Partners
- The full-service advantage gives you access to the resources you need to control each transaction and ensure the sale will close without problems. • Coldwell Banker Commercial NRT – Coldwell Banker offers a full spectrum of commercial sales, property management and leasing services for office, industrial, retail, multi-family and hospitality properties. • Home Warranty – The Coldwell Banker Home Protection Plan provides peace of mind against costly breakdown repairs. • Mortgage – PHH Home Loans offers the best available rates. Getting a free pre-approval by phone, in person or online ensure you’re working with a qualified buyer. • Property Management – these specialists provide investors with full property management services and assist visitors with an impressive selection of vacation and annual rental residences in all price ranges and destinations. • Title and Closing – Mid-Atlantic Settlement Services will resolve title issues to help ensure the deal closes on time.
- On Staff Attorneys
- Coldwell Banker’s Legal Defense program with goes beyond just E&O insurance with on staff attorneys. Some people think it’s innovative that we try to address issues before they become problems. We think it’s a common sense approach. https://www.youtube.com/watch?v=T9kwcEYfeZk&feature=youtu.be
- Coldwell Banker has established partnerships with the most dominant real estate Web portals, exposing you and your listings to more potential buyers and sellers. Our state-of-the-art lead technology is a powerful, innovative rapid-response system that forwards leads directly to you in seconds.
- Giving Back is Good Business
- Through Coldwell Banker Residential Brokerage CARES, more than $1 million has been raised for a wide array of nonprofit educational, health, welfare, environmental and cultural arts organizations in the Mid-Atlantic region.
- Agent Profit Participation
- Earn additional income by assisting in the effort to recruit independent agents for any of the nearly 800 NRT offices nationwide. http://www.nrtrewards.com/
- Affordable Health Insurance
- A full array of optional agent-paid medical, dental, disability, life and long-term care coverage is available through an unaffiliated third-party provider.
- Additional Information
- Learn why Coldwell Banker Residential Brokerage is The Place To Be. http://ma.careerscb.com/ Discover the Coldwell Banker Difference. http://www.makeystoyoursuccess.com/ Prelicensing Education Classes • Classroom: http://www.cvent.com/d/dfq6sx • Online: https://nrt.theceshop.com/va-salesperson-pre-licensing Our office provides free garage parking and free gym memberships, and supports both residential and commercial agents.
If you are like me, working in clutter and a mess makes me, well, wiggy. I really dislike it! So, I do the typical “work space cleanup” from time to time, and, maintain an organized desk with a variety of storage items AND a diffuser. One of my favorite essential oils for my diffuser is lavendar – I use this. And, this is my diffuser.
Check out this video for motivation and inspiration for getting your office in shape!
I have to admit, these a great find… these bags are 8×12 pink organza bags I **LOVE** to use to package the products my lovely customers buy from me! You can see through them a little bit, and, there is a pull tie so you can cinch the bag closed. I found these on Amazon for $12.99! Aren’t they great???
I was a little concerned before I ordered them for the first time since I didn’t have experience with this merchant – I didn’t know if the bags were made well, the last thing I wanted was bad sewing, or, a cheap, yucky look. I was very pleasantly surprised and love them!
If you try them, let me know what you think!!!
Everybody KNOWS that building an email list is VITAL to building a business! I know, we all get so many emails, bla bla bla, BUT statistics don’t lie! HOWEVER, don’t take it from me, do some research on how email marketing works for YOUR market. One size never fits all – email marketing works for some, not others. This post is not about whether or not you should use email marketing, it is assuming you will be using email marketing! After that assumption, I am here to share a tool you will absolutely LOVE!
I just *LOVE* GetResponse.com – “All-in-one Online Marketing Platform to Grow Your Business”
What does that mean exactly? Here are some of the things GetResponse.com can do:
-compose & send emails on demand OR through an autoresponder
-email analytics & statistics
What do you need to do in order to sign up? Well, if you click through this link, you will get a free trial AND $30 off should you decide to become a paying customer.
BUT, let’s not stop there… in order to know the value which GetResponse.com offers, we have to be SURE you know what email marketing is all about, let’s chat about lead magnets. Have you heard of a lead magnet? Our friends over at Grow the Rabbit created this nice graphic (you should ALSO check them out for more info about email marketing)! A lead magnet is the proverbial carrot which you strategically place in front of your audience, that carrot entices them to visit a squeeze page (as example, “for more information, visit www.whatever.com”). On the squeeze page you are GIVING your audience even MORE value! Don’t skimp, go all out – remember, you want to create RAVING FANS! Next comes the fun part. If you have gone all out, given great value, and, your reader is still loving you, wanting more – give them MORE – with a catch! The catch is, they have to register to receive it! So… on your squeeze page (which you created with GetResponse.com), you have a form which asks for their name and email! With a tool like GetResponse.com, your RAVING FANS will give you their names and emails in exchange for the carrot, aka lead magnet. Then, like magic, you can have your GetResponse.com platform deliver an email to them automatically (autoresponder) and you don’t have to lift a finger. In the magic email is the information your RAVING FANS were asking for. NOW, you have them! Your list is one larger!! Use your list WITH RESPECT (do NOT spam, only INDULGE your readers with VALUE).
Once you develop great ads, great squeeze pages, and, a great list of RAVING FANS, you have cracked the code! Your approaches will be less “cold calling” (online ads to new viewers) and more warm market (members of your email list – RAVING FANS)!
What questions to you have?