How to get started with Facebook Live

by Amy Porterfield
May 2016

Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started?

My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear that is holding you back from going LIVE on camera.

Ahem…I do realize this is harder than it sounds for many. HOWEVER, getting in front of your audience is your golden ticket to connecting with them personally and deepening your relationship with them. And, let me tell you, this correlates to larger profit margins – much, much larger.

For Kim, leveraging LIVE video streaming increased her profits by hundreds of thousands of dollars. I want this to be you telling me that this happened for you too!

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The thing with Facebook Live is that, well, it’s live. And, anything can happen. So remember to relax, be prepared, and bring your personality and everything will be fine.

Once you see the metrics from your first Facebook Live broadcast, that will be all the encouragement you need to do another and another and another…

Kim shares a huge secret about the free reach of Facebook Live and why Facebook is able to successfully increase your newsfeed presence by 10 times that of a regular post. We also discuss strategies and tips for creating incredibly successful Facebook Live broadcasts, leveraging the extensive reach.

We take a deep dive into:

  • What types of content are most useful for Facebook Live
  • Which additional social platforms complement your Facebook Live broadcast
  • Where your focus should be while you’re live
  • How professional or casual you should be
  • The ideal cadence and timing for Facebook Live sessions
  • Where you’ll find the metrics from your broadcast and how to leverage the results
  • How to edit titles, images and posts for your broadcast
  • The best strategies for communicating your upcoming Facebook Live to your lists and groups

With these tips, your skill set and confidence will increase. The more Facebook Live broadcasts you do, the better you will become. I have the utmost faith in your ability to kill it!

I love that I took the leap into Facebook Live. The organic reach of these videos blows my mind and it is positively affecting my bottom line.

Right away after the broadcast you can see the metrics.

Get in here and start learning! It truly will have a tremendous effect on your businesses.

Links mentioned in this episode:

Kim Garst Facebook
Kim Garst
FreshBooks
Periscope
Meerkat

Podcast Details:

Click here to download the transcript of this week’s episode.
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Be sure to visit Amy Porterfield to learn more about Facebook and social media!

Getting started with Canva

One of my all time favorites – Canva!  This site has an AMAZING free account level of services, so much benefit.  You can also subscribe to the pro version for about $13 per month, paid monthly OR about $120 annually.

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This tool impressed me from day 1.  You can create perfectly sized email headers, facebook post images, youtube thumbnails, blog graphics, and sooooo much more.

I got ahold of a link to a 4-part canva learning series, you totally have to check it out.  You can get started with the first learning video here: This is Canva

This workshop is designed for those looking to explore a whole new way to design. Students will be guided through an in depth tour of the user interface and all of the features and functionality, and also provided helpful tips that will get new users ready to hit the ground running with their Canva design skills.

Enjoy!

Build a local following for your business on Twitter

by Chris Lake at Social Media Examiner
Oct 2016

Do you want to reach more locals with Twitter?

Wondering how to build connections in a specific location? Using geolocation data can help you find the right people to connect with on Twitter.

In this article, you’ll discover three ways to use geolocation coordinates to build stronger connections with Twitter.

local twitter search using geolocation

Discover three ways to use geolocation with Twitter to improve your local marketing.

Why Use Geolocation Coordinates?

We all know that Twitter can be a great tool to build awareness for your business and develop loyal communities. However, cutting through the noise and finding the right people to connect with can be challenging.

That’s where geolocation tactics come in. Using specific location filters can help you improve your Twitter marketing efforts and bring focus to your social media marketing goals.

Get Your Coordinates From MyGeoPosition.com

MyGeoPosition.com is a handy site that will give you the geographic coordinates for any address in the world.

To get the location data for your business, head over to the site, type your business address in the search box at the top of the page, and click the Calculate Geodata button. The site will then show you the coordinates of your location.

mygeoposition search

These are the geodata results from a “Mountain View, California” search for Google’s headquarters. Remember to copy the latitude only.

Once the site calculates the geodata, simply click the Copy(x,y) button to copy your latitude coordinates. Next, you’ll head over to Twitter to put that data to use.

#1: Identify and Engage With Twitter Users Near Your Business

The most obvious uses for geolocation are to improve your local marketing and brand awareness efforts.

Imagine if you knew which Twitter users were living in your business neighborhood or had a business on your street. Wouldn’t it be great to connect with them, share interests, and let them know about your offers and services? Well, now you can.

After you log into your Twitter account, go to the search box and type in “geocode:”(without the quotation marks). Paste in the latitude value that you copied from MyGeoPosition.com. Finally, type a comma and enter a mile (m) or kilometer (km) value after it.

twitter geodata search

Paste the location’s latitude value in the Twitter search box along with a distance to refine your results.

Once the search is completed, click the Accounts tab to see the Twitter accounts in the immediate geographic area of your business. Look through the results and connect with relevant accounts.

To create a larger, more engaging local presence, you can also use Twitter filters to explore and engage with the news, photos, and live tweets from this location. Click the More Options tab to see additional filter choices. This tactic is a quick way to boost your business’s local marketing efforts.

twitter search more options

Click the More Options tab to see additional options for filtering your search results by news, photos, tweets, videos, and so on.

#2: Find Influential People at Specific Companies

It’s worth remembering that the primary goal of using Twitter is to raise the visibility of your brand. So it stands to reason that building relationships is an important factor in achieving that goal. One way to accelerate your brand recognition is to connect with influencers.

When you build relationships with influential figures, there’s a good chance their followers will check you out, which helps increase your brand awareness. Geolocation makes it easier to connect with the people who can help you succeed.

Suppose that you’ve identified Apple as a company you want to associate with. Obviously, a good step toward achieving this goal is to build relationships with Apple employees. Where better to start than Apple’s company headquarters?

To begin this process, you need the coordinates for Apple’s physical address: 1 Infinite Loop, Cupertino, CA 95014. Go to MyGeoPosition.com and get the latitude coordinatethat you need. Then head to Twitter and enter the information into the Twitter search bar, following the same formula you did before.

twitter geodata search

Do a Twitter search with Apple’s geodata.

You now have a curated list of people that you can connect and engage with, beginning the process of building an influential network. Instead of randomly tweeting and hoping you’ll generate interest, this technique allows you to focus on tweeting directly to the people who can benefit your business.

twitter geodata search results

Look through the accounts in the search results to find employees to engage with.

Tip: Be sure to make your tweets fun and interesting for the best chance of a response.

#3: Add Filters to Refine Results by Job Responsibilities

When using geolocation tactics, it’s a good idea to establish your end goal. Do you want to simply grow your network by location, or combine it with industry and topic targeting? Clarifying your goal will help you be more successful in your Twitter marketingefforts.

The more specific you can be, the better the chance of engaging with suitable influencers.

Fortunately, adding an industry or topic filter to your geolocation search is easy. Use the same search query format as before, but this time add a pound sign and the phrase of your choice directly after the distance character. For example, add “#social” to the end of the Apple headquarters search query, as shown below.

twitter geodata and keyword search

Append the phrase of your choice to your search query to refine your search results.

You can now see the accounts in that location which are relevant to the search term#social. This tactic is useful if you want to locate a person with a specific responsibilityor get more refined results.

Conclusion

An added benefit of using geolocation tactics is that they make you think more carefully about your Twitter marketing approach. Who are the people you need to sell to or network with, and where are they based?

Consider your Twitter marketing goals going forward, make a list, and then proactively build a curated network that will bring you the results you’re looking for.

 

Be sure to visit Social Media Examiner for more GREAT online marketing tips!