How to get started with Facebook Live

by Amy Porterfield
May 2016

Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started?

My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear that is holding you back from going LIVE on camera.

Ahem…I do realize this is harder than it sounds for many. HOWEVER, getting in front of your audience is your golden ticket to connecting with them personally and deepening your relationship with them. And, let me tell you, this correlates to larger profit margins – much, much larger.

For Kim, leveraging LIVE video streaming increased her profits by hundreds of thousands of dollars. I want this to be you telling me that this happened for you too!

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The thing with Facebook Live is that, well, it’s live. And, anything can happen. So remember to relax, be prepared, and bring your personality and everything will be fine.

Once you see the metrics from your first Facebook Live broadcast, that will be all the encouragement you need to do another and another and another…

Kim shares a huge secret about the free reach of Facebook Live and why Facebook is able to successfully increase your newsfeed presence by 10 times that of a regular post. We also discuss strategies and tips for creating incredibly successful Facebook Live broadcasts, leveraging the extensive reach.

We take a deep dive into:

  • What types of content are most useful for Facebook Live
  • Which additional social platforms complement your Facebook Live broadcast
  • Where your focus should be while you’re live
  • How professional or casual you should be
  • The ideal cadence and timing for Facebook Live sessions
  • Where you’ll find the metrics from your broadcast and how to leverage the results
  • How to edit titles, images and posts for your broadcast
  • The best strategies for communicating your upcoming Facebook Live to your lists and groups

With these tips, your skill set and confidence will increase. The more Facebook Live broadcasts you do, the better you will become. I have the utmost faith in your ability to kill it!

I love that I took the leap into Facebook Live. The organic reach of these videos blows my mind and it is positively affecting my bottom line.

Right away after the broadcast you can see the metrics.

Get in here and start learning! It truly will have a tremendous effect on your businesses.

Links mentioned in this episode:

Kim Garst Facebook
Kim Garst
FreshBooks
Periscope
Meerkat

Podcast Details:

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Be sure to visit Amy Porterfield to learn more about Facebook and social media!

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