Everybody KNOWS that building an email list is VITAL to building a business! I know, we all get so many emails, bla bla bla, BUT statistics don’t lie! HOWEVER, don’t take it from me, do some research on how email marketing works for YOUR market. One size never fits all – email marketing works for some, not others. This post is not about whether or not you should use email marketing, it is assuming you will be using email marketing! After that assumption, I am here to share a tool you will absolutely LOVE!
I just *LOVE* GetResponse.com – “All-in-one Online Marketing Platform to Grow Your Business”
What does that mean exactly? Here are some of the things GetResponse.com can do:
-compose & send emails on demand OR through an autoresponder
-email analytics & statistics
What do you need to do in order to sign up? Well, if you click through this link, you will get a free trial AND $30 off should you decide to become a paying customer.
BUT, let’s not stop there… in order to know the value which GetResponse.com offers, we have to be SURE you know what email marketing is all about, let’s chat about lead magnets. Have you heard of a lead magnet? Our friends over at Grow the Rabbit created this nice graphic (you should ALSO check them out for more info about email marketing)! A lead magnet is the proverbial carrot which you strategically place in front of your audience, that carrot entices them to visit a squeeze page (as example, “for more information, visit www.whatever.com”). On the squeeze page you are GIVING your audience even MORE value! Don’t skimp, go all out – remember, you want to create RAVING FANS! Next comes the fun part. If you have gone all out, given great value, and, your reader is still loving you, wanting more – give them MORE – with a catch! The catch is, they have to register to receive it! So… on your squeeze page (which you created with GetResponse.com), you have a form which asks for their name and email! With a tool like GetResponse.com, your RAVING FANS will give you their names and emails in exchange for the carrot, aka lead magnet. Then, like magic, you can have your GetResponse.com platform deliver an email to them automatically (autoresponder) and you don’t have to lift a finger. In the magic email is the information your RAVING FANS were asking for. NOW, you have them! Your list is one larger!! Use your list WITH RESPECT (do NOT spam, only INDULGE your readers with VALUE).
Once you develop great ads, great squeeze pages, and, a great list of RAVING FANS, you have cracked the code! Your approaches will be less “cold calling” (online ads to new viewers) and more warm market (members of your email list – RAVING FANS)!
What questions to you have?